Go Chapel Hill Transportation Demand Management (TDM) Program Receives National Award for Best TDM Excellence in Planning Program!
The Association for Commuter Transportation International Conference took place in NYC with over 850 in attendance from all over the world. The conference offered sessions in the newest and best practices in the field of alternative transportation promotions, marketing, policy and programming. Speakers from NYC as well as around the world conducted session ending with an awards breakfast the last morning. Chapel Hill took home two awards. One for Excellence in TDM Planning (best in country) and one for Carolina Square’s participation in the Town’s Go Chapel Hill TDM program.
Chapel Hill is already known as a bike-friendly town. Now, the League of American Bicyclists has designated the town as a Silver-Level “Bicycle Friendly Community.”
The Bicycle Friendly Community program helps communities across the country learn how to become bicycle friendly and offers examples from communities large and small across the country who have successfully built bicycling into their city
The award is presented only to communities with remarkable commitments to bicycling. The decision involved careful review of an application and consultation with local cyclists. There are four levels of the award – platinum, gold, silver, and bronze. Chapel Hill’s 2019 designation of silver is valid for four years and will then need to be renewed. Other Bicycle Friendly Communities in North Carolina are Carrboro, Durham, Cary, Charlotte, Davidson and Greensboro.
Applicants complete a detailed online form with questions in five key areas: engineering, education, encouragement, enforcement, and evaluation/planning. Bergen Watterson, a UNC-Chapel Hill student interning with the Town of Chapel Hill Planning Department, completed the application for Chapel Hill to the national designation program.
For more information about the Town’s efforts to increase bicycling in the community, visit http://www.townofchapelhill.org/index.aspx?page=127 or http://www.townofchapelhill.org/index.aspx?page=130 or http://gochapelhill.org. For more information about the Bicycle Friendly Community Program, visit www.bicyclefriendlyamerica.org.
Go Chapel Hill Top Three Marketing Award- National Social Marketing Conference 2018
Millbank’s Social Marketing Award for Innovation in the Environmental Field
The Top 3 National Awards:
- Kelley Dennings. Project: New Dream – Overall Award for the Millbank Award
- Len Cone. Project: Go Chapel Hill
- PCI Media Impact. Project: #WildForLife Campaign
Over 200 attended the 2018 National Social Marketing Conference with 13 countries represented in Clearwater Florida but there were only 3 programs recognized for positive impact on the environment through community outreach programming.
The Millbank’s Social Marketing Award for Innovation in the Environmental Field is awarded to honor an individual or organization whose social marketing work has profoundly impacted on an environmental or conservation issue, either at a local, national or international level.
Use of formative research to understand the presenting problem and views and perceptions of the target audience. Winners were judged on the following.
- Using of the full marketing mix
- Measureable results achieved
- Evidence of sustainability and/or plans at how the project will be sustained (for example, establishment of local partnerships, etc.)
Chapel Hill Receives National Awards
Through the national Association for Commuter Transportation organization, the Town of Chapel Hill’s alternative transportation Go Chapel Hill program, received two national awards. The Go Chapel Hill program received the Outstanding Public Sector Award 2015 and the Marketing & Outstanding Private Sector Award 2015. Both awards focused around the community outreach campaign for families by offering alternative transportation learning to children while working with the caregivers on how to use alternative transportation for getting around town as well as to and from work.
*Silver Award from Creativity International Awards for the Town of Chapel Hill website (May 2010)
*Excellence in Communications Awards from NC City & County Communicators, First Place, Best Use of Promotional Item; First Place, Citizen Participation, Council Agenda Improvement Project (April 2010)
*Distinguished Budget Presentation Award from the Government Officers Association (13 years awarded) (April 2010)
Chapel Hill Employee Rides Away with State Title!
“I always like to have someone to chase in the sprint,” said the new 2010 North Carolina state road race champion.
Unfortunately the women’s filed was sparsely attended even though it was a state championship event. According to Watterson there were a few women that had maybe never raced before and another few that were new to the sport.
Watterson said this was a great teaching opportunity for their Performance team.
“One of Performance Bicycle Racing’s goals is to be mentors and encourage/teach women to race their bikes, and this weekend was a wonderful example. I came from racing in Northern California where women’s fields would routinely sell out–I really hope to see more women racing in North Carolina next year.”
National Award Honors Chapel Hill as the Most Livable City
On June 15th, the Town of Chapel Hill was awarded first place for the City Livability Award during the 2009 Mayors’ City Livability Awards Program. Mayor Kevin C. Foy was in attendance and accepted the award on the town’s behalf.
Chapel Hill was one of over 200 cities from around the country considered for the award, which is based on three criteria: mayoral leadership, creativity and innovation, and broad impact on the quality of life for residents. The Town won top honors for cities with populations under 100,000 for creating the fare-free transit program. Since its inception in 2002, the fare-free Chapel Hill Transit has increased its ridership from 3 million riders to over 7 million riders annually! The increased ridership has led Chapel Hill Transit to become the second largest transit system in North Carolina! The award recognizes the great effort the community has made to encourage the use of public transportation and reduce the dependency on automobiles.
The Town is planning a special community event to celebrate this distinguished award and recognize the contribution of our fare-free system for the community. Event details are being arranged and will be released soon. Congratulations Chapel Hill for this terrific award!
Check out footage from the U.S. Conference of Mayors Awards Ceremony, featuring a video about the success of Chapel Hill Transit: The 77th Annual Meeting of The United States Conference of Mayors in Providence